voucher marketing

business project

︎ July 2020
︎ Concept and design
︎ Use of existing Corporate Design 

As part of my student trainee position at Bodensee-Schiffsbetriebe, my task was to revise the overall strategy for voucher marketing.

Finally, no more impersonal birthday envelopes? The new BSB voucher can now be gifted in a much more creative way – simply print it out, fold it, and bring joy right away. Thanks to a folding guide, the last-minute gift transforms into a thoughtful voucher in the BSB corporate design, which can then also be promoted in this form through a poster.