making data grab your mind

thesis

︎ identity creation
︎ bachelor thesis 2023
︎ information design as language

A design language for the intuitive visualization of information that can bridge the gap between objective scientific data and emotional experiential knowledge. In order to actually make a difference and reach people, you need more than numbers and statistics: namely, persuasiveness, enthusiasm and commitment. To do this, we should use everything that is available to us - from digital tools to analog translations - always with the aim of making abstract connections intuitively accessible do and create enthusiasm.