family time
AI-powered campaign design
business project︎ June 2025
︎ AI-enhanced concept and creation
︎ Use of existing Corporate Design
As part of a summer campaign for Bodensee-Schiffsbetriebe, I developed a family-centered marketing concept that puts emotional storytelling and smart AI usage at its core.
At the heart of the campaign: “Bodenseekarle”, a cheerful sailor duck created as a digital companion for families onboard. Using free generative AI tools, we designed a full campaign that delights families and turns kids into little Lake Constance explorers.
With “Family time on board”, we proved that big ideas don’t need big budgets – just creativity, strategic storytelling, and the right tools. Through AI-assisted design and content generation, we delivered a highly engaging and cost-effective campaign that sparked attention, emotion, and strong positive feedback from the target audience.